Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. For example, even today, most sales are still conducted in physical stores. However, we still live in an Analog (or physical) World. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Learn more about the admission into the program here. This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Get more updates on the specialization at Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In 2016, this was one of the top 10 specializations in terms of enrollments.

When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. Master strategic marketing concepts and tools to address brand communication in a digital world.

Utm meaning marketing